Advertising device



Patented July 28, 1936 UNITED ADVERTISING DEVICE George Peterson, Pymble, New South Wales, Australia Application June 25, 1934, Serial No. 732,371 In Australia February 22, 1934 2 Claims.

This invention relates to advertising devices of the type in which the advertising matter is adapted to be moved by hand into and out of display position, and has been devised particularly for use with shelves containing stocks of goods, and comprises means whereby the advertising matter may be moved by hand into vertical display position in front of the goods and into horizontal concealed position above the goods.

In the various embodiments of my invention an advertising card or sheet, which may also be used as a stock recorder, is detachably held by a mounting which is adapted to be moved by hand horizontally in a carrier secured to the under face of a shelf above the goods so that the advertising sheet and its mounting may be concealed temporarily and may be pulled forwards and turned into vertical display position.

In the accompanying drawing which illustrates 20 several forms of the invention:-

Flg. 1 is a plan of an advertising sheet and its mounting;

Fig. 2 is a vertical sectional elevation of the same;

Fig. 3 is a plan of one form of carrier;

Fig. 4 is a plan of portion of a modified form of mounting;

Fig. 5 shows a plan of another form of mounting;

Fig. 5A is a side elevation thereof;

Fig. 6 is a sectional elevation on the line 4-4 of Fig. 3;

Fig. 7 shows a plan of another form of mount- 111g;

Fig. 7A is an end elevation thereof;

Fig. 8 is a plan view of a carrier for the mounting of Fig. 7;

Fig. 8A is an end view thereof;

Fig. 9 is a plan of another form of carrier;

Fig. 10 is a perspective view of portion of a channeled carrier mounted under an upper shelf.

An advertising card or sheet I2, of relatively stiff board, is detachably retained by lugs I 3, I3 of a mounting I 4 which may be a plate or framing 45 formed of metal or other stiff material. A supporting pin or rod I5 is fitted to one end of the mounting and projects beyond each edge thereof. The rod I5 fits into and is adapted to be moved by hand horizontally in grooves or channels I6 of 50 a carrier II also formed of stiff material. Lugs I8 on the carrier permit the carrier to be detachably secured, for example, to the under face of a shelf I9 (Fig. 10) above the goods. Pins 28 on the mounting rest in the channels of the carrier, or on top thereof in the case of a carrier of the form shown by Fig. 9, when the mounting is in horizontal concealed position.

In the form of mounting illustrated in Fig. 4, which is adapted for use with the carriers shown in Figs. 3, 6, 9, and 10, the rod I5 of Fig. 1 is ex- 5 tended and bent on itself to form guides ZI which travel in the channels I6 or are secured to sliders 22 on the arms of the carrier of Fig. 9. This form of mounting is rotatable about the rod I5.

In the form of mounting shown in Fig. 5 a rod 10 similar to rod l5 passes through a tube 23 on the mounting and may travel in the channels I6 or be secured to the sliders 22 (Fig. 9). This form of mounting is also rotatable about the rod.

In Fig. '7 the mounting consists of a plate 24 provided with side lugs 25 for retaining the advertising sheet and with spring fingers 26 which press against the sheet. A finger grip 21 is also fitted to the front end of the plate, and a hooked ledge 28 is formed or mounted on the under face of the rear end of the plate. This hooked ledge is a transverse downturned rib on the under side of the plate at or near its rear end, for cooperation with a part of the carrier now explained. The carrier for this form of mounting is shown in Fig. 8 and is provided with side flanges 29 for attachment to the under face of an upper shelf and with a lip 28A on its front upper edge to function as a stop and pivot for the hooked ledge Zll of plate 24. When the plate is pulled outwardly in the car- 30 rier, the hooked ledge or rib 28 contacts with the lip 28A and its outward movement thereby stopped, and when the hand releases the plate it is free to swing downwardly and to hang in a substantially vertical position in front of the shelves.

The carrier of Fig. 9 is a cylindrical rod or tube bent into approximately rectangular form and adapted, by means of the holed plate 29A and screws through holes 30 in the front ends of the arms, to be detachably mounted under a shelf. The guides 2I of Fig. 4 or the rod I5 may be secured to the sliders 22.

I claim:

1. A device of the character described comprising a carrier having oppositely-disposed slides arranged to be secured to the under side of a shelf or the like, a substantially flat mounting having means for retaining a sheet thereon and also having lateral projections near one end, a rod on which said mounting is swingable at its other end, and sliders on the ends of said rod arranged to traverse said slides, said lateral projections being arranged to rest on said slides when said mountmounted at one end on said transverse member having means for retaining a sheet thereon and having also lateral projections near the other end arranged to rest on said rods when said flat member is pushed inwardly in substantially horizontal 5 position.

GEORGE PETERSON. 

